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Unifi, Inc. (NYSE: UFI) today announced that it has elected Paul R. Charron to the Company’s board of directors. Mr. Charron is the former President, Chairman and Chief Executive Officer of Liz Claiborne Inc., where he held positions from 1994 until his retirement in Dec. 2006. Mr. Charron has been an independent consultant since 2007, working with major publicly held companies and, from 2008 to 2012, as Senior Advisor to global private equity firm Warburg Pincus, in the areas of consumer products, fashion and retail. Mr. Charron’s particular focus as a consultant has been on growth strategies, management structure and the mentoring of senior management teams.

Mr. Charron was elected to the Company’s board on Feb. 4, 2016 by unanimous vote of the existing directors, following an extensive search to fill a recently established board position. William L. Jasper, Chairman and Chief Executive Officer of the Company, stated: “We are excited that Paul has agreed to join our board, bringing his extensive experience and insights from years of working with leading companies on marketing and strategic growth planning and implementation. Paul not only expands the skill sets of our board and its ability to provide strategic direction for the Company, he will also be an invaluable asset and resource for our entire management team. Together with Jim Mead, who joined our board in December 2015, Paul will help provide guidance and mentoring to the management team as we continue our efforts to plot Unifi’s future growth and sustained profitability that will enhance long-term shareholder value.”

Mr. Charron was a member of the board of directors of Campbell Soup Company (from 2003 to 2015), serving as Non-Executive Chairman of the Board (from August 2009 to November 2015). He is a member (since 2013) of the Administrative Board of Escada SE, which is a global fashion brand based in Munich, Germany. Mr. Charron holds a BA degree from the University of Notre Dame (1964) and an MBA degree from Harvard University (1971).

Before joining Liz Claiborne Inc., Mr. Charron held executive positions with each of VF Corporation, Brown & Bigelow and Cannon Mills Company, after beginning his business career in brand management positions at Procter & Gamble and General Foods Corporation.