• REPREVE® and Marvel Universe LIVE! Kick Off National Youth Recycling Campaign

    For Release: 11/12/2014

  • GREENSBORO --

    Nov. 12, 2014 – For the first time outdoors, Captain America performed the record-breaking “Splatter Jump”, launching his motorcycle onto a 19-foot tall platform, in celebration of a successful recycling effort by local schools and the Boys and Girls Club of America (BGCA) Charlotte, N.C., chapter. The kids recycled nearly 200,000 plastic bottles over a 10-day period leading up to America Recycles Day on Nov. 15. REPREVE®, a recycled fiber brand by Unifi, Inc. (NYSE:UFI), and Marvel Universe LIVE! are collaborating to raise awareness and educate America’s youth on the importance of recycling.

    The amount of bottles recycled by participating children would create enough REPREVE yarn to produce 100,000 t-shirts, 8,000 jackets or 25,000 pairs of pants. Today, characters from Marvel Universe LIVE! celebrated this accomplishment by executing the live stunt at a Charlotte area Boys and Girls Club to reward the children for their recycling efforts. This is the first of a multi-city campaign, and additional recycling challenges will be held near Los Angeles and Portland, Ore., in coming months.

    “America’s youth will determine America’s future when it comes to recycling,” explained Roger Berrier, President and Chief Operating Officer of Unifi, Inc. “To date, 70 percent of plastic bottles end up in parks, landfills or the ocean. Together with Marvel Universe LIVE!, we are educating children on the importance of recycling, highlighting the cool products that are made from recycled plastic bottles, and ultimately encouraging kids to become recycling heroes in their neighborhoods.”

    “Marvel Universe LIVE! is a great platform to help spread the word about the power of recycling to our next generation,” said Feld Entertainment Executive Vice President and Marvel Universe LIVE! Producer Juliette Feld. “We are excited to join the #TurnItGreen campaign with our biggest show to date in an effort to show our commitment to sustainability.”

    REPREVE turns recycled plastic bottles into yarn used in products people wear and use every day, such as Patagonia jackets, Bejia Flor jeans, Swiftwick socks, Dri-Release t-shirts, Haggar pants and even car interiors for Ford vehicles. The recycling challenges are part of REPREVE’s national #TurnItGreen movement, created to increase recycling and drive awareness about the cool products that can be made from recycled materials.

    To learn more about REPREVE and keep up with the #TurnItGreen initiative, visit www.REPREVE.com. For more information about Marvel Universe LIVE!, visit their website, www.marveluniverselive.com.
  • Unifi, Inc. (NYSE: UFI) is a diversified producer and processor of multi-filament polyester and nylon textured yarns and related raw materials. The Company adds value to the supply chain and enhances consumer demand for its products through the development and introduction of branded yarns that provide unique performance, comfort and aesthetic advantages. Key Unifi brands include, but are not limited to: AIO® - all-in-one performance yarns, SORBTEK®, A.M.Y.®, MYNX® UV, REPREVE®, REFLEXX®, MICROVISTA® and SATURA®. Unifi's yarns and brands are readily found in home furnishings, apparel, legwear, and sewing thread, as well as industrial, automotive, military, and medical applications. For more information about Unifi, visit www.unifi.com, or to learn more about REPREVE®, visit www.repreve.com.

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    National MUL Recycling Release _QG RV 11-7.pdf

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